Above the Fold Brochure Design in Sydney
Each brochure design by Sydney firm Marketing Efficiencies is carefully made according to your preferred fold, cut, size, and quantity.
One of the handiest marketing tools you can use to generate sales leads is the brochure. It takes good brochure design, however, to engage your target audience enough to go over your handout from cover to cover.
Count on the Marketing Efficiencies creative team to create a brochure design that will stand out from the rest. Our knowledge of different brochure folds and sizes as well as the printing process will help you meet your business objectives and budget.
Hire a design team that offers numerous options.
Hire Marketing Efficiencies.Let’s talk
Folding Options for Brochures
When it comes to brochure design, folding and sizing are crucial. The amount, flow, and layout of your content and your brochure’s fold style and size are dependent upon each other. They also tell you how much you’ll spend for the production of your brochure design. Our Sydney creative team offers an assortment of folding options, but here are seven of the most common.
Basic or half-fold
The half-fold involves dividing the material in half so that it opens like a book or a greeting card. Best for a relatively straightforward brochure design and small budget, we recommend this option for simple presentations such as product information, event programmes, and menus.
Sometimes referred to as the letter fold, the tri-fold splits the paper into three panels, with one panel going over the other. As it is similar to the way a letter is folded, our brochure design team here in Sydney takes note of the hierarchy of information to better guide your audience from the first panel to the last.
As the name suggests, the gate fold creates an effect similar to a double gate: The two front panels fold inward toward the center and open outward to reveal the contents inside. Usually, the brochure design involves heavy graphics on the two ‘gates’ to better catch your target market’s attention.
Parallel or four-panel fold
The material is first folded in half from left to right and then divided in half again so that the folds are parallel to each other. Opening the brochure will reveal two panels; unfolding further will reveal four more. This style results in a slim brochure, so our Sydney brochure design team recommends it for display areas with limited space.
Accordion or Z fold
The Z fold is achieved by folding the material into three panels like an accordion (back and forth), thus creating a ‘Z.’ Depending on the size of your content, your brochure can have more accordion folds. We use the Z fold when you want to reveal the information gradually or step-by-step.
Also used for step-by-step information, the roll fold is called such because the brochure is folded inward several times as if you are ‘rolling’ it up. When it comes to making this particular brochure design, our Sydney artists take special care with the layout as each panel gradually increases in size as it is folded.
Whilst done using various fold combinations, the poster-style fold has one objective: to reveal a large poster-sized sheet. For instance, you can do two half-folds or a tri-fold then a half-fold. You can even combine a tri-fold with a Z fold. The unfolded size of this brochure is perfect for showing maps, charts, and diagrams.
Can’t find a fold that you like? Go custom!
Don’t let these common folding techniques limit you from coming up with the most fitting brochure design for your campaign. Sit with our Sydney brochure design team: they can suggest fold combinations, cuts, and sizes that will better reveal your key messaging. Our printing team can also advice you on the appropriate paper, price, and turnaround time for your chosen design.
For brochures that meet your objective and budget,
get Marketing Efficiencies.Contact us