First-Class Packaging Design in Sydney
Each packaging design by Sydney firm Marketing Efficiencies is a collaboration between our graphic designers and production specialists.
A product’s packaging design can make or break sales. But your choice of packaging design–the materials used, the print process, and even logistics–can also make or break your finances.
As a specialist in packaging design, Sydney-based Marketing Efficiencies can help you overcome the hurdles involved in the creation of a highly attractive packaging design. With the support of our printing and retail production teams, you can enjoy an array of design options appropriate to your budget.
Choose a packaging design team with sensible printing and consumer knowhow.
Choose Marketing Efficiencies.Let’s talk
Our Packaging Design Considerations
Before we embark on the design process, our creative team sees to it that they understand the factors that will affect how the finished product will look like on the shelf and eventually in your customer’s hands.
You design idea might help your product to stand out on the shelf; however, you might end up spending more for the packaging than for the contents itself. Therefore, our packaging design team here in Sydney will clarify how much money you’re willing to put into the entire packaging production process, from designing to printing. Doing this at the very beginning allows us to offer you realistic options.
Because your brand identity is highly relevant to product presentation, we incorporate them into the design and production processes. For instance, your brand might be conservative, so radical visual elements might be inappropriate. Or your brand might advocate eco-safety, which might affect your choice of material and printer inks. We will ensure that your brand values are still evident in the packaging design.
Your target market
Since each market segment has its own preferences, our packaging design team will think of ways for your product to stand out. For example, female customers won’t be as enticed with design elements that are too masculine, and vice versa. Information about your target buyer increases our chances of coming up with a design that engages your customers.
What do the packages of other brands look like? Will your suggested packaging design blend in too much with the other brands? Will it be easier to grab from the shelf than the leading brand? Our packaging design team here in Sydney makes it a point to survey the retail shelves to see how your product will stand alongside the competition.
Your product’s benefits
Customers are more likely to purchase your product if they understand what they can get from it. Our graphic designers work closely with our copywriters to ensure that the packaging copy is more benefit than feature-driven. Then, using great layout, our designers can highlight those benefits.
For first-class packaging designs at low rates,
get Marketing Efficiencies.Contact us