Sydney Packaging Design Work
Our Sydney packaging design team created the box packaging design for the Grip Flip 360 and in-store Point of Sale materials.
The series of packaging design below show the process from first draft concept on the left to the final packaging design on the right. This was completed over 3 weeks working with the client and a sample group of the products target market.
The packaging design was completed for an Australian retail product to be sold through a number of channels. Starting off with two initial design concepts the Sydney packaging design team worked with clients to develop a further 3 colour concepts. After a series of market testing and a focus group discussion a clear preference with the sample market became clear. With packaging design completed the team progressed with point of sale (POS) material for in-store placement.